Distribution

I looked into a number of ways of sending data etc. The quickest way I found was using QR codes.

"A QR code (abbreviation for Quick Response code) is a specific matrix barcode (or two-dimensional code) that is readable by dedicated QR barcode readers and camera telephones. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, URL, or other data." - (wikipedia, unknown)

I chose this because I felt this would be the most convenient and accessible way of passing on the the app. Due to a high volume of people owning i phone and other such smart phones containing the scanning software a lot of people can access the app. It can also be printed on anything such as business' cards and iD cards. It is a growing form of sharing content , used in art work , literature and the government. It can also be as small or large as you want. I liked the idea of at trade shows having a bill board with the QR code with the title "Become part of the elite - Become part of THE TAG" I then thought about this idea and thought that to make it feel more like you are part of an elite club would be to have the seal of approval from deluxe based on the quality of your work. THE TAG would act almost like a medal.

Bibliography

These are sources i used to help me with my blog and research -

http://www.google.com/apps/intl/en/business/index.html - useful for finding out what is available and how this has benefited certain business'.
Youtube.com - this was to look up the movie trailers used in my previous post to illustrate my point about a lot of movie having the post production done DIY style.
http://learn.rave.ac.uk/moodle/course/view.php?id=1040 - moodle to access furthur information post lectures and to find out about submission.
http://www.businessesgrow.com/2011/03/11/the-key-to-qr-code-success-what-comes-next/ - used for QR research
http://help.qreateandtrack.com/kb/qr-codes/what-phones-can-scan-qr-codes - help me look into what models can scan QR codes.
http://148apps.biz/app-store-metrics/ - app statistics
http://statistics.allfacebook.com/applications - social media statistics
http://www.facebook.com/press/info.php?statistics - facebook statistics
http://www.digitalbuzzblog.com/infographic-twitter-statistics-facts-figures/ - twitter statistics
http://press.linkedin.com/about/ - link'd in statistics.
http://econsultancy.com/uk/blog/6027-apps-and-iphone-stats-round-up - app statistics
http://www.broadcastfreelancer.com/jobs/search/?&sort=date&page=1&order=desc&per_page=100 - broadcast freelancer
http://econsultancy.com/uk/blog/5324-20+-mind-blowing-social-media-statistics-revisited - media statistics
http://techcrunch.com/2010/05/16/iphone-app-sales-exposed/ - i phone sales.
http://econsultancy.com/uk/reports/uk-internet-statistics-compendium - internet statistics
http://econsultancy.com/uk/blog/6027-apps-and-iphone-stats-round-up - i phone / i pad statistics
http://2d-code.co.uk/qr-code-google-charts-api/ - qr information
http://en.wikipedia.org/wiki/QR_code - qr information

SWOT for our idea

information taken from - http://learn.rave.ac.uk/moodle/course/view.php?id=1040

Strengths
Weakness
Opportunities
Threats

Strengths - pool talent , allow Deluxe 142 to cherry pick talent. Gain clients though use of TAG.
Weakness' - Would free lancers want to include a company that they are not working for in their email signature. Also we need to work on it more to make it more exclusive to Deluxe 142.
Opportunities - Have access to new and fresh talent - students straight out of university.Gain new talent from other companies.
Threats - Relating to the weakness' we would have to make sure Deluxe was at the heart of this so it was not taken over by other companies.

4 PS

Price - This would include the cost to make the app. We decided to make it free as this would be more attractive and due to research found online more people download free apps compared to paying apps.

Product - I liked having a name for it. I think it should be called "The Tag" This is quite short and snappy.Make people intrigued.

Place - I wasn't sure how this would relate to our product as it wouldn't really be sold. As we wanted to keep it exclusive we wouldn't want it on an app store as that would make it to available. It would be more suited to being placed in people's email signatures etc. The tag would also be invisible as to not be too obvious.

Promotion - As Deluxe are a very we'll known brand it would not need too much obvious advertising. Using a QR tag to pass this around would be a good way to promote the app as it can be attached to nearly anything for example a business card. This could be used as subtle advertising for the app. Word of mouth would be extremely important and the main way of promotion.

5 Cs

Customer Needs - Post houses always need new talent so this would meet that aspect. It also needs to keep it's prestigious reputation so if that Deluxe tag was used like a medal it could boast the talent that has worked for deluxe when that talent moves onto other companies.

Collaborations - As I have already mentioned a collaboration could be with new staff that is recruited. Also there could be the opportunity to spread the app to other sectors of the industry which could provide long term collaborations.

Company - We would need to brand the app to relate to deluxe 142 but at the same time make it really eye catching and to make it stand above the rest.

Competitors - This app / idea is available else where so we would have to really make the tag stand out above the rest. We could do this through making the company seem more approachable and not so faceless. We could also make the user feel like they belong making it an exclusive club. Also to set it out we would want make it as convenient and accessible as possible.

Climate - The climate we are in at the moment in the industry is going in two directions. One is the lack of jobs at the moment but on the other hand with new technologies and the rise of 3D and special effects means those with the talents are in much higher demand.

Distribution and Logistics

Taking on board the feedback we received from the panel ( How this idea would need to be more available to other post houses to make it more appealing) the idea has been adapted and certain tasks have been delegated to each remember with the deadline of tomorrow evening to meet.

My task is to take on the distribution and logistics.

I am going to cover (to follow in my next post)

Distribution - this obviously will be digital. I am going to look at the different platforms I could use to distribute the app and how this help reach the largest audience.
Whether to keep this exclusive to a small number of post houses (or maybe whether to keep it inclusive to post production companies or spread it out to other sectors)
Or make it available for all !

How it will reach the customers (through i phone scanners etc.)
And possible partners - business' that will pool in to access the contacts & events that could incorporate distributing techniques to reach a wide demographic.

Done for the night.

Social media strategy

THIS IDEA IS COPYRIGHTED TO US - 30/5/11

taken from our e and e group - http://www.facebook.com/home.php?sk=group_157331644332900&view=doc&id=157336080999123

The IDEA - Social Media Strategy

This strategy will help deluxe 142 access the freelance and student market. I have looked into statistics to surport the idea and also thought about how the application could grow. Companies such as free lance agencies and link'd in could pool in with the deluxe to access the database. We also came up with the plan to have a live news field on the smart phone interface that could alert users of updates in the job market.

Social media strategy

Statistics to surport the choice to use social media ;

"

100 million activated Android devices

400,000 new Android devices activated every day

200,000 free and paid applications available in Android Market

4.5 billion applications installed from Android Market"

- http://googleblog.blogspot.com/2011/05/android-momentum-mobile-and-more-at.html

 (All quotes below taken from this supplement , original source also cited -     

http://metrics.admob.com/wp-content/uploads/2009/08/AdMob-Mobile-Metrics-July-09-Survey-Supplement.pdf)

AD mob world's largest mobile advertising agency.

According to ADMobs research over 20% of smart phone users download apps based on word of mouth - This is how we think the app would be publicised and how the database would grow. The bigger the database the more popular the app would be. 

Android users spend 80-90 minutes a day using apps - This shows how popular apps have become which makes it an ideal trend to be a part off. 

37% of UK smartphone users have a social networking app on their phones which they use at least once a week. - - Source: Initiative, June 2010 - shows how popular on the move social networking has become. This means users could update their personal details and also  search the database for colleagues at short notice. 

30 billion pieces of content (web links, news blogs etc) are shared each month on Facebook. - http://econsultancy.com/uk/reports/uk-mobile-statistics - This surports the word of mouth idea , having users share the database on mediums such as facebook and Twitter could help it spread to a wide number of people in a very short space of time. 

40% of respondents clicked the „like‟ button for, or „liked‟, a company, brand or association on Facebook to receive discounts and promotions. [Source: ExactTarget, September 2010] -

http://econsultancy.com/uk/reports/uk-mobile-statistics

The number of smartphones in use globally is expected to hit 1.7 billion by 2013. [Source: Analysys Mason, July 2010]

voilaaa

Market Communication Research

DEMAND GENERATION....YEAH

OPPORTUNITIES

Rise in 3D cinema creates more work for the 3D post production section of Deluxe.
"The number of cinema screens worldwide capable of showing 3D movies has grown from 98 in 2005 to more than 1,300 at the end of 2007 and is predicted to pass 3,000 by the end of 2008...DreamWorks has committed to producing all its movies in 3D from 2009." By Mark Ward 
Technology Correspondent, BBC News website

"Let’s start with the recent state of 3D: Until 2008, the US revenue from films that were offered in 3D never accounted for more than 3% of all films. In 2009, they represented 16.3%, and in 2010, 31.4%. Keep in mind, those numbers include 2D versions of 3D films, such as the 2D screen revenue from Avatar. But even if that’s factored out, in 2010 the revenue from 3D-only was still 20.2%... 3D films generally make much more money than 2D ($381M compared to $89.5M); but also cost much more ($105M compared to $35.6M). For each dollar spent on a 3D film, there’s an average return of $3.69; and for each dollar on a 2D film, there’s an average return of $2.51 in worldwide box office revenue." http://boxofficequant.com/the-rise-of-3d/

Rise in more people purchasing better quality home entertainment systems matching digital cinema quality. This is one of the areas Deluxe specialises in. 

CAUSE FOR CONCERNS

A slight trend of small time productions taking on the post production themselves - example Gareth Edwards "Monsters" 

Kevin Smith's "Red State" 

The Strause's "Sky Line"

How to combat this - I think making the company seem more personal and to take up the more "there to help you" ideology would appeal to this small time directors more than other big production facilitates. 

Big Directors putting down 3D - Christopher Nolan for example.

BRAND TOUCH POINTS

Take ANY opportunity to impress the deluxe logo on consumers minds. 

- Event sponsorship - bags , hats T SHIRTS

- Keep up standards and reputation so Deluxe can spread like wild fire via word of mouth. 

Most important KEEP IT PERSONAL  , keep loyal customers loyal and make new customers feel like the services provided by Deluxe would bend over backwards to meet their requirements. 

that will be all for tonight..