SWOT for our idea

information taken from - http://learn.rave.ac.uk/moodle/course/view.php?id=1040

Strengths
Weakness
Opportunities
Threats

Strengths - pool talent , allow Deluxe 142 to cherry pick talent. Gain clients though use of TAG.
Weakness' - Would free lancers want to include a company that they are not working for in their email signature. Also we need to work on it more to make it more exclusive to Deluxe 142.
Opportunities - Have access to new and fresh talent - students straight out of university.Gain new talent from other companies.
Threats - Relating to the weakness' we would have to make sure Deluxe was at the heart of this so it was not taken over by other companies.

4 PS

Price - This would include the cost to make the app. We decided to make it free as this would be more attractive and due to research found online more people download free apps compared to paying apps.

Product - I liked having a name for it. I think it should be called "The Tag" This is quite short and snappy.Make people intrigued.

Place - I wasn't sure how this would relate to our product as it wouldn't really be sold. As we wanted to keep it exclusive we wouldn't want it on an app store as that would make it to available. It would be more suited to being placed in people's email signatures etc. The tag would also be invisible as to not be too obvious.

Promotion - As Deluxe are a very we'll known brand it would not need too much obvious advertising. Using a QR tag to pass this around would be a good way to promote the app as it can be attached to nearly anything for example a business card. This could be used as subtle advertising for the app. Word of mouth would be extremely important and the main way of promotion.

5 Cs

Customer Needs - Post houses always need new talent so this would meet that aspect. It also needs to keep it's prestigious reputation so if that Deluxe tag was used like a medal it could boast the talent that has worked for deluxe when that talent moves onto other companies.

Collaborations - As I have already mentioned a collaboration could be with new staff that is recruited. Also there could be the opportunity to spread the app to other sectors of the industry which could provide long term collaborations.

Company - We would need to brand the app to relate to deluxe 142 but at the same time make it really eye catching and to make it stand above the rest.

Competitors - This app / idea is available else where so we would have to really make the tag stand out above the rest. We could do this through making the company seem more approachable and not so faceless. We could also make the user feel like they belong making it an exclusive club. Also to set it out we would want make it as convenient and accessible as possible.

Climate - The climate we are in at the moment in the industry is going in two directions. One is the lack of jobs at the moment but on the other hand with new technologies and the rise of 3D and special effects means those with the talents are in much higher demand.