taken from our e and e group - http://www.facebook.com/home.php?sk=group_157331644332900&view=doc&id=157336080999123
The IDEA - Social Media Strategy
This strategy will help deluxe 142 access the freelance and student market. I have looked into statistics to surport the idea and also thought about how the application could grow. Companies such as free lance agencies and link'd in could pool in with the deluxe to access the database. We also came up with the plan to have a live news field on the smart phone interface that could alert users of updates in the job market.
According to ADMobs research over 20% of smart phone users download apps based on word of mouth - This is how we think the app would be publicised and how the database would grow. The bigger the database the more popular the app would be.
Android users spend 80-90 minutes a day using apps - This shows how popular apps have become which makes it an ideal trend to be a part off.
37% of UK smartphone users have a social networking app on their phones which they use at least once a week. - - Source: Initiative, June 2010 - shows how popular on the move social networking has become. This means users could update their personal details and also search the database for colleagues at short notice.
30 billion pieces of content (web links, news blogs etc) are shared each month on Facebook. - http://econsultancy.com/uk/reports/uk-mobile-statistics - This surports the word of mouth idea , having users share the database on mediums such as facebook and Twitter could help it spread to a wide number of people in a very short space of time.
40% of respondents clicked the „like‟ button for, or „liked‟, a company, brand or association on Facebook to receive discounts and promotions. [Source: ExactTarget, September 2010] -
Rise in 3D cinema creates more work for the 3D post production section of Deluxe.
"The number of cinema screens worldwide capable of showing 3D movies has grown from 98 in 2005 to more than 1,300 at the end of 2007 and is predicted to pass 3,000 by the end of 2008...DreamWorks has committed to producing all its movies in 3D from 2009." By Mark Ward Technology Correspondent, BBC News website
"Let’s start with the recent state of 3D: Until 2008, the US revenue from films that were offered in 3D never accounted for more than 3% of all films. In 2009, they represented 16.3%, and in 2010, 31.4%. Keep in mind, those numbers include 2D versions of 3D films, such as the 2D screen revenue from Avatar. But even if that’s factored out, in 2010 the revenue from 3D-only was still 20.2%... 3D films generally make much more money than 2D ($381M compared to $89.5M); but also cost much more ($105M compared to $35.6M). For each dollar spent on a 3D film, there’s an average return of $3.69; and for each dollar on a 2D film, there’s an average return of $2.51 in worldwide box office revenue." http://boxofficequant.com/the-rise-of-3d/
Rise in more people purchasing better quality home entertainment systems matching digital cinema quality. This is one of the areas Deluxe specialises in.
CAUSE FOR CONCERNS
A slight trend of small time productions taking on the post production themselves - example Gareth Edwards "Monsters"
Kevin Smith's "Red State"
The Strause's "Sky Line"
How to combat this - I think making the company seem more personal and to take up the more "there to help you" ideology would appeal to this small time directors more than other big production facilitates.
Big Directors putting down 3D - Christopher Nolan for example.
BRAND TOUCH POINTS
Take ANY opportunity to impress the deluxe logo on consumers minds.
- Event sponsorship - bags , hats T SHIRTS
- Keep up standards and reputation so Deluxe can spread like wild fire via word of mouth.
Most important KEEP IT PERSONAL , keep loyal customers loyal and make new customers feel like the services provided by Deluxe would bend over backwards to meet their requirements.
Deluxe is a service provider for the entertainment industry. They deal with cinema and digital media. Created in 1915 and owned by parent company MacAndrews and Forbes holdings. It was founded by the same man who created the Fox Film Corporation, Williams Fox. They have done work for majour production companies such as Disney , Fox and Lionsgate. It is the largest processor of 35mm film.
"The company principally operates in three business segments: Film Labs, Creative Services, and Film Distribution." (http://en.wikipedia.org/wiki/Deluxe_Digital_Studios)
