Social media strategy

Statistics to surport the choice to use social media ;

"

100 million activated Android devices

400,000 new Android devices activated every day

200,000 free and paid applications available in Android Market

4.5 billion applications installed from Android Market"

- http://googleblog.blogspot.com/2011/05/android-momentum-mobile-and-more-at.html

 (All quotes below taken from this supplement , original source also cited -     

http://metrics.admob.com/wp-content/uploads/2009/08/AdMob-Mobile-Metrics-July-09-Survey-Supplement.pdf)

AD mob world's largest mobile advertising agency.

According to ADMobs research over 20% of smart phone users download apps based on word of mouth - This is how we think the app would be publicised and how the database would grow. The bigger the database the more popular the app would be. 

Android users spend 80-90 minutes a day using apps - This shows how popular apps have become which makes it an ideal trend to be a part off. 

37% of UK smartphone users have a social networking app on their phones which they use at least once a week. - - Source: Initiative, June 2010 - shows how popular on the move social networking has become. This means users could update their personal details and also  search the database for colleagues at short notice. 

30 billion pieces of content (web links, news blogs etc) are shared each month on Facebook. - http://econsultancy.com/uk/reports/uk-mobile-statistics - This surports the word of mouth idea , having users share the database on mediums such as facebook and Twitter could help it spread to a wide number of people in a very short space of time. 

40% of respondents clicked the „like‟ button for, or „liked‟, a company, brand or association on Facebook to receive discounts and promotions. [Source: ExactTarget, September 2010] -

http://econsultancy.com/uk/reports/uk-mobile-statistics

The number of smartphones in use globally is expected to hit 1.7 billion by 2013. [Source: Analysys Mason, July 2010]

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