Market Communication Research

DEMAND GENERATION....YEAH

OPPORTUNITIES

Rise in 3D cinema creates more work for the 3D post production section of Deluxe.
"The number of cinema screens worldwide capable of showing 3D movies has grown from 98 in 2005 to more than 1,300 at the end of 2007 and is predicted to pass 3,000 by the end of 2008...DreamWorks has committed to producing all its movies in 3D from 2009." By Mark Ward 
Technology Correspondent, BBC News website

"Let’s start with the recent state of 3D: Until 2008, the US revenue from films that were offered in 3D never accounted for more than 3% of all films. In 2009, they represented 16.3%, and in 2010, 31.4%. Keep in mind, those numbers include 2D versions of 3D films, such as the 2D screen revenue from Avatar. But even if that’s factored out, in 2010 the revenue from 3D-only was still 20.2%... 3D films generally make much more money than 2D ($381M compared to $89.5M); but also cost much more ($105M compared to $35.6M). For each dollar spent on a 3D film, there’s an average return of $3.69; and for each dollar on a 2D film, there’s an average return of $2.51 in worldwide box office revenue." http://boxofficequant.com/the-rise-of-3d/

Rise in more people purchasing better quality home entertainment systems matching digital cinema quality. This is one of the areas Deluxe specialises in. 

CAUSE FOR CONCERNS

A slight trend of small time productions taking on the post production themselves - example Gareth Edwards "Monsters" 

Kevin Smith's "Red State" 

The Strause's "Sky Line"

How to combat this - I think making the company seem more personal and to take up the more "there to help you" ideology would appeal to this small time directors more than other big production facilitates. 

Big Directors putting down 3D - Christopher Nolan for example.

BRAND TOUCH POINTS

Take ANY opportunity to impress the deluxe logo on consumers minds. 

- Event sponsorship - bags , hats T SHIRTS

- Keep up standards and reputation so Deluxe can spread like wild fire via word of mouth. 

Most important KEEP IT PERSONAL  , keep loyal customers loyal and make new customers feel like the services provided by Deluxe would bend over backwards to meet their requirements. 

that will be all for tonight..